New to Iteratist? Start here — 7 questions.
Iteratist is an AI-powered website optimisation and A/B testing platform built specifically for performance marketers. It lets you test different versions of your landing pages against each other, automatically routes traffic to the best-performing version per traffic source, and uses AI to generate insights and recommendations — both for your landing page copy and for restructuring your Google Ads account.
Unlike generic A/B testing tools, Iteratist connects what happens at the keyword and ad level with what happens on your landing page, giving you a complete picture of what's working and for whom.
Iteratist is designed for performance marketers, growth teams, and business owners who run paid advertising — particularly Google Ads — and want to improve landing page conversion rates without relying on a development team. It's equally useful for:
For the initial setup, you or your developer will need to paste a single script tag into the <head> of your website — this takes about two minutes. After that, everything else is done through the Iteratist interface with no code required.
The visual editor lets you click any element on your live page and make changes directly. Creating variants, setting traffic splits, reading reports, and acting on AI recommendations are all no-code operations.
Most users have their first test live within 15–30 minutes from sign-up:
Hit Launch and your test is live. You'll start seeing data as soon as visitors arrive.
Iteratist works with any public-facing website where you can add a script tag to the page. This includes sites built on WordPress, Webflow, Shopify, Squarespace, Wix, custom HTML, and most other platforms. The only requirement is that the page is accessible to visitors and has the Iteratist snippet installed.
It works particularly well on landing pages, home pages, product pages, and any page where you're driving paid traffic and optimising for a specific conversion goal.
Yes. Your account can contain multiple websites, and each website is managed independently. Each site gets its own tracking snippet and can run multiple simultaneous experiments on different pages. The dashboard gives you a single overview of all sites and their active experiments.
A site represents a website or domain — for example, yourcompany.com. Each site has one tracking snippet that you install once.
An experiment (or optimisation) lives inside a site and represents a specific A/B test on a specific page. You can run multiple experiments on the same site simultaneously — for example, one test on your homepage headline and a separate test on your pricing page CTA — and they run completely independently of each other.
Set up in minutes — no developer or credit card required.
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