Platform requirements and compatibility questions — 7 questions.
Yes. You can add the Iteratist snippet to a WordPress site by pasting it into your theme's header.php file, using a plugin like "Insert Headers and Footers", or through your theme's custom code settings. Once the snippet is in the head, Iteratist works with any WordPress theme or page builder including Elementor, Divi, Beaver Builder, and the Gutenberg editor.
Yes. Add the snippet to your Shopify theme's theme.liquid file inside the <head> section. Iteratist works on Shopify landing pages, product pages, collection pages, and any other page you can test. Note that Shopify's checkout pages are hosted on a separate domain (checkout.shopify.com) and cannot have custom scripts added, so conversion tracking for purchases must use Shopify's order confirmation page on your own domain.
Yes. In Webflow, go to Project Settings → Custom Code and paste the Iteratist snippet into the "Head Code" section. It will then be included on all pages of your Webflow site. The visual editor works particularly well with Webflow sites because Webflow generates clean, consistent CSS class names that make it easy to select the right elements.
The Iteratist snippet is compatible with all modern browsers including Chrome, Firefox, Safari, Edge, and mobile browsers on iOS and Android. Browsers that have JavaScript disabled will see the default version of your page — the snippet won't run and no data will be collected for those visitors. This affects under 0.3% of web users.
Data export and API access are planned features on the Iteratist roadmap. Currently all data is viewable within the platform's reporting interface. If you need raw data export for a specific use case, contact support to discuss options.
utm_source identifies the platform or publisher sending the traffic — for example google, facebook, or newsletter. It answers "which website sent this visitor?"
utm_medium identifies the marketing channel or method — for example cpc (paid search), email, social, or organic. It answers "what type of marketing sent this visitor?"
Iteratist's Traffic Source Report groups by utm_source, which is typically the most actionable dimension for understanding which platform's traffic responds to which variant.
Yes — as long as the page is accessible to the actual visitors you want to test, the snippet will work. The Iteratist snippet doesn't require the page to be publicly accessible to the internet; it only needs to run in the visitor's browser when they view the page. The visual editor may not be able to preview pages behind authentication systems with strict frame restrictions.
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