Keywords & Google Ads

The Keyword Report is one of Iteratist's most distinctive features. It takes the keyword that each visitor searched before clicking your Google Ad and matches it against the variant they were shown and whether they converted. The result is a keyword-level performance matrix — for each keyword, you can see the conversion rate on each variant of your page.

This reveals which keywords respond to which landing page message, enabling you to restructure your Google Ads account so that each group of keywords lands on the page variant that converts them best.

Iteratist reads the keyword from the landing page URL — either the utm_term parameter (standard UTM convention) or a custom keyword parameter. Google Ads can pass the matched keyword automatically using ValueTrack parameters in your final URL template.

No additional code or integration is needed beyond adding the parameter to your Google Ads URL template. Once it's there, every click automatically passes the keyword through to Iteratist.

In Google Ads, add the following to your account-level or campaign-level final URL suffix:

utm_term={keyword}&utm_source=google&utm_medium=cpc&utm_campaign={campaignname}&utm_content={adgroupname}

The {keyword} ValueTrack parameter is automatically replaced by Google with the actual search term that triggered your ad on each click. Once this is in place, all keyword data flows into Iteratist automatically.

Keyword clusters are groups of keywords that share the same "winning" variant — meaning they all convert better when the visitor lands on a particular version of your page. Iteratist creates these clusters automatically by finding the variant with the highest conversion rate for each keyword and grouping keywords with the same winner together.

Each cluster is effectively a natural ad group: all the keywords in it have similar intent and respond to the same message. The cluster view makes it easy to see exactly how to restructure your Google Ads account.

The keyword report gives you the data to make two types of changes in Google Ads:

• Ad group restructuring — move keywords into new ad groups based on which landing page variant they convert on. Keywords that prefer Variant A go in one group, keywords that prefer the control go in another.
• Landing page alignment — update the final URL for each ad group to point to the page (or variant URL) that matches the keyword group's intent.

The AI Restructuring Recommendations feature does this analysis for you — it reads the keyword clusters and generates a specific, actionable plan including suggested ad group names, keyword assignments, landing page alignment, and ad copy angles for each group.

Currently Iteratist captures keyword and campaign data from URL parameters on your landing page — no direct Google Ads API integration is required. The platform gives you the insight and recommendations; you apply the restructuring changes yourself in Google Ads. A direct Google Ads API integration that enables one-click account restructuring is on the product roadmap.